GDC 2025 Session Viewer
The Best Kept Secret in Gaming: How to Build Top Games Utilizing Roblox (Presented by Roblox)
Justin Sousa (Head of Developer Community, Roblox)
Kejsi Seitllari (Sr. Product Development, Twin Atlas)
Janzen Madsen (CEO, Splitting Point Studios)
Piercen Harbut (Developer, Bee Swarm Simulator)
Nick Rend (Vice President of Interactive and Emerging Platforms, NASCAR)
Jill Koch (SVP of Marketing, SVP of Marketing)
Location: Room 3022, West Hall
Date: Thursday, March 20
Time: 9:30 am - 10:30 am
Pass Type: All Access Pass, Core Pass, Summits Pass, Expo Pass, Audio Pass, Indie Games Summit Pass - Get your pass now!
Track: Game Career Development, Programming
Format: Sponsored Session
Vault Recording: Not Recorded
Audience Level: All

Explore how any developer can take an idea to a live, published game across the world and across top platforms in minutes. Let’s sit down with the top developers behind some of Roblox’s hottest hits — including viral sensation ‘a dusty trip,’ which surpassed 1 billion visits in less than a year, long-time community favorites Creatures of Sonaria and Bee Swarm Simulator, and branded experiences from NASCAR and more. Combined, these creators have tens of billions of plays across their games. This session will cover how they built their top Roblox games with small teams and minimal investment, found ideal audiences, scaled games for long term international reach, and built businesses on Roblox that stand the test of time. They’ll also cover how you can start creating games leveraging Roblox’s unique game development ecosystem to rapidly design, prototype, launch, and monetize.
Takeaway
Learn how to begin your Roblox development journey and find your audience within the platform’s 85.3 million daily active players.
Intended Audience
Individuals who want to learn more about Roblox and building games on Roblox