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James Taylor (Principal Artist, DS Volition)
Pass Type: All Access Pass, Core Pass
Topic: Visual Arts
Format: Lecture
Vault Recording: TBD
Audience Level: All
Creating an open world is hard—especially when that open world needs an appropriate level of signage, branding, landmarks, and road markers.
With over 400 fictional brands on display, Saints Row's Santo Ileso needed a new category of artist to name, design, and place most of the signs around town... and do their best to manage the rest. The context trtist is responsible for it all.
This talk covers what a context artist is, how the position came to be, how it evolved throughout the project, and how it may be a position other teams need for their next worlds.
Attendees will learn about the creation and use—and the techniques of—the Context Artist, and will learn if such a position is a good one for their next games. If they only need a partial solution, the talk will cover other methods of tackling the same ground.
This is for environment artists, leads, or directors who may be tackling need for high levels of believable signage in their worlds. Other artists may find the talk useful with how it pertains to in-universe branding across multiple disciplines.