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Creating Long-Term, Sustainable Franchises

Marco Alessandro Minoli  (Director of Publishing, Slitherine)

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Track: Business & Marketing

Format: Lecture

Vault Recording: TBD

Audience Level: All

Financial sustainability is hard work and requires a lot of focus on elements that the gaming industry often ignores. The attention to KPIs, such as awareness, wish lists, followers, and sales is the starting point of a lecture that analyzes in-depth the impact of various marketing and comms activities towards the success of a game, both at launch and during its potentially very long lifetime.
With the help of actual data and following the cycle of five different game franchises, Slitherine gives a thorough breakdown of what helped it become one of the most successful publishing companies in the UK.

Takeaway

The attendees will leave with a better idea of how Slitherine tackles the subject of financial sustainability and builds success with a long-term vision in mind. Through the use of data, involvement of the players and a careful selection of development partners that marry the same vision.

Intended Audience

Our audience comprises indie game developers, self-publishing enthusiasts, portfolio managers, and business development professionals. They seek insights into building franchises with long lifespans, maximizing brand potential beyond standalone launches. This talk empowers them with strategies for sustainable growth and leveraging brand development opportunities across diverse markets and platforms.



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