View, browse and sort the ever-growing list of sessions by day, time, pass type, topic, and format. With this Session Viewer, you can view session and speaker details for Game Developers Conference 2024.
You will be able to build your schedule with the GDC Mobile App. The GDC 2024 app will be available for download in Apple Apps and Google Play late February 2024.Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend. Adding a session to your schedule does not guarantee you a seat.
Fanny Moreaux (Communications Manager, ICO Partners)
Location: Room 2010, West Hall
Date: Thursday, March 21
Time: 5:30 pm - 6:00 pm
Pass Type: All Access Pass, Core Pass - Get your pass now!
Topic: Business & Marketing
Format: Session
Vault Recording: Video
Audience Level: Intermediate
While traditional marketing methods like gameplay videos may reach a good audience for a game launch, this approach can be limiting in the long term. It may not effectively reach certain niche or diverse groups in games where these non-traditional audiences are represented, and may not reach out to new buyers outside of the gaming audience either.
This talk will explore how broadening options and partnering with creative content creators can create effective, engaging, honest and diverse influencer marketing campaigns. it will explore alternatives to classic options like gameplay videos and how to create a synergy between all the contents for more interesting and ultimately better marketing and influencer campaigns, from indie games to AAA games.
Attendees will leave the session with a toolset of ideas and references they can take away to make their future influencer marketing strategies better than ever, as well as a new understanding of audiences usually forgotten that can make a true difference for their sales.
The intended audience of this talk is marketing people from games companies who are interested in working closely with creative content creators, how to reach out to new audiences outside of the gaming market, and how to talk to niche audiences. No particular knowledge required, just curiosity about influencer marketing and creative content.
