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Cross Promotion: The Benefits of Collaborating with Other Developers

Philomena Schwab  (Co-Founder & Game Designer, Stray Fawn Studio)

Pass Type: All Access Pass, Core Pass

Topic: Business & Marketing

Format: Session

Vault Recording: TBD

Indie developers often underestimate the power of cross-promotion. When it comes to marketing, reaching press and influencers takes up the lions-share of their time. However, collaborating with fellow developers can be quite effective too. Themed sales, bundles and special discount deals can help to bring in some extra revenue, especially when it comes to post-release marketing. This talk gives an overview of collaborative techniques and talks about Stray Fawn Studios' experience with cross-promotion and knowledge-sharing with fellow developers. Examples include Stray Fawns' nature game collective "Playful Oasis", their roles-based game marketing Discord, shared marketing automatisation tools and more.


Attendees get introduced to new methods to cross-promote their games' and an overview of possible techniques to collaborate with fellow developers. This talk aims to encourage cooperation by sharing success stories and offering the right tools.

Intended Audience

This talk is aimed at everyone who is interested in low budget, innovative marketing methods to help push their games' sales. A bit of experience with game marketing and crowdfunding platforms are helpful to understand all subtleties of the talk, but are not a requirement.