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'Dead by Daylight': When Creative and Business Minds Are Cooking with GAAS

Isabelle Mocquard (Head of Product Strategy, Behaviour Interactive)

Dave Richard (Creative Director, Behaviour Interactive)

Pass Type: All Access Pass, Core+Summits Pass, Core Pass - Get your pass now!

Topic: Business & Marketing

Format: Session

Vault Recording: TBD

Audience Level: All

In the Game as a Service business, building a good game is only the beginning.
To entertain players for a very long time, we lay down our strategies to balance the two major building blocks of any Game as a service: a healthy relationship with our players and a win-win source of revenue.
In this talk, we share our learnings and best practices from the indie title: Dead by Daylight, which is only growing stronger four years after its release.
Attendees will learn about our roadmap strategy, how we built and are running our in-game store, as well as other strategic choices we made to grow sustainably over the long run.


In this session, learn how to turn the tension that can exist between Creative and Business minds into a win-win strategy for the players and the organization. Attendees will learn about Dead by Daylight’s roadmap and in-game store design, especially how the synergy between those 2 major blocks helped to support the sustainable growth of the game.

Intended Audience

This session is for anyone working on a games-as-a-service game title.
Content is tailored for game developers of all experience levels.