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Pass Type: All Access Pass, Core+Summits Pass, Core Pass - Get your pass now!
Topic: Business & Marketing
Vault Recording: TBD
Audience Level: All
In the Game as a Service business, building a good game is only the beginning.
To entertain players for a very long time, we lay down our strategies to balance the two major building blocks of any Game as a service: a healthy relationship with our players and a win-win source of revenue.
In this talk, we share our learnings and best practices from the indie title: Dead by Daylight, which is only growing stronger four years after its release.
Attendees will learn about our roadmap strategy, how we built and are running our in-game store, as well as other strategic choices we made to grow sustainably over the long run.
In this session, learn how to turn the tension that can exist between Creative and Business minds into a win-win strategy for the players and the organization. Attendees will learn about Dead by Daylight’s roadmap and in-game store design, especially how the synergy between those 2 major blocks helped to support the sustainable growth of the game.
This session is for anyone working on a games-as-a-service game title.
Content is tailored for game developers of all experience levels.