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GDC + VRDC 2019 Session Scheduler

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Deconstructor of Fun: Breaking Down Top Mobile Games

Adam Telfer (Director of Product Management, Warner Brothers Interactive Entertainment)

Michail Katkoff (Director of Product Management, Rovio)

Location: Room 210, South Hall

Date: Wednesday, March 20

Time: 3:30pm - 4:30pm

Pass Type: All Access, GDC Conference + Summits, GDC Conference - Get your pass now!

Topic: Business & Marketing, Design

Format: Session

Vault Recording: Video

Audience Level: Intermediate

In this session, Michail and Adam (2 authors of DeconstructorOfFun.com) will break down 2 of the top grossing free-to-play mobile games on the market, and offer insight about how the systems work and what ultimately drives their success. There will be one casual game and one mid-core game selected which is free-to-play and focused on mobile. Learn about the small details which make a big difference in the success of mobile free-to-play titles.

Takeaway

Attendees will gain a framework and mindset for how to break down top grossing mobile free-to-play hits. They will also gain insight into the key mechanics which drive success in mobile free-to-play games.

Intended Audience

Intended for anyone working in free-to-play mobile, especially those who are in product, creative direction or game design. Attendees should have an understanding of the overarching KPIs (retention, monetization, LTV) and an understanding of the current situation of the market on mobile.