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Deconstructor of Fun: How Top Free to Play Games Succeed

Adam Telfer (Director of Product, WB Games)

Joseph Kim (Creator, GameMakers)

Pass Type: All Access Pass, Core+Summits Pass, Core Pass - Get your pass now!

Topic: Business & Marketing

Format: Session

Vault Recording: TBD

Audience Level: Intermediate

In this 1 hour session, Adam Telfer and Joe Kim (from Deconstructor Of will be breaking down 2 of the top grossing free to play games on the market and offering insight about how the systems work and what ultimately drives their financial success. There will be one game from console, and one focused on mobile. Learn about the small details which make a big difference in the success of free to play titles.


Attendees will gain a framework and mindset for how to break down top-grossing free to play hits. Insight into the key mechanics which drive success in free to play games.

Intended Audience

Intended for anyone working in free-to-play, especially those who are in Product, Creative Direction or Game Design, who are looking to design new games in the space. Should have an understanding of the overarching KPIs (Retention, Monetization, LTV) and an understanding of the current situation of the market. You've played Apex Legends, Clash Royale, Brawl Stars, Autochess, Galaxy of Heroes, Game of War and many of the Top Grossing games.