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View, browse and sort the ever-growing list of sessions by day, pass type, topic, and format. With this Session Viewer, you can view GDC 2023 session details and speakers, and share your favorites via social media. You will be able to build your schedule and access it during the show via export or Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Define Your Audience Now, Not Later

Cassandra Hoglund  (Warcraft Mobile Social Media Manager, Blizzard Entertainment)

Location: Room 3016, West Hall

Date: Wednesday, March 22

Time: 5:00 pm - 5:30 pm

Pass Type: All Access Pass, Core Pass

Topic: Business & Marketing

Format: Lecture

Vault Recording: Video

Audience Level: Intermediate

Defining your audience as a game developer is a crucial aspect of early planning and design. Without it, a team cannot know how large their target market is, what they like, or even if the game they are making will appeal to a vaguely defined player group. Knowing that developers cannot market their game successfully to everyone, it is important to pinpoint who is being served and how best to do that within a creative vision.

Learn the basics of audience-defining methodology for some of the most common indie dev genre umbrellas and why, if your team doesn't already have a finely tuned audience definition, you should.


Attendees will leave this session with knowledge concerning the importance of a clearly defined audience for their project and how to achieve that level of marketing intimacy with their title—with multiple genre examples included in the presentation, attendees should be able to adapt for their own needs.

Intended Audience

This is for those who are early in development will benefit the most from this session, as they have the most flexibility in terms of design and feature set. Attendees who are mid-development will be able to use this information to justify or challenge existing choices within their projects.