GDC + VRDC 2019 Session Scheduler

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Community First: Proven Success in 'Covet Fashion'

Sarah Fuchs (Vice President and General Manager, Covet Fashion, Glu Mobile)

Location: Room 2014, West Hall

Date: Friday, March 22

Time: 11:30am - 12:00pm

Pass Type: All Access, GDC Conference + Summits, GDC Conference - Get your pass now!

Topic: Business & Marketing

Format: Session

Vault Recording: Video

Audience Level: All

In this session, Sarah Fuchs will present her experience as General Manager of the #1 fashion game, 'Covet Fashion'. Sarah will share her insights into how the platform has transcended play time, facilitates female empowerment and ultimately keeps players coming back. Attendees walk away with tips and tricks to manage a thriving community, the lessons learned along the way, and what it takes to up level-up a mobile game into an industry sweeping platform with a purpose.

Takeaway

Making it to the top is hard but staying at the top is harder. Attendees will learn how a top-grossing mobile game can also be a purpose-driven platform making a lasting impact on its community of loyal players.

Intended Audience

This session will benefit game developers, designers, community managers and anyone interested in learning how to develop a mobile game that has the potential to foster a passionate community. Applicable to a technical and business audience. No pre-requisite knowledge is necessary.