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Differentiated Management Communities: Centralized vs. Decentralized Communities

Keyu Wu  (Senior User Experience Researcher, Thunderfire UX)

Location: Room 2001, West Hall

Date: Friday, March 24

Time: 10:00 am - 11:00 am

Pass Type: All Access Pass, Core Pass

Topic: Business & Marketing, Production & Team Leadership

Format: Lecture

Vault Recording: Video

Audience Level: All

As gaming communities continue to grow, there are two distinct patterns: Decentralized and Centralized. The former has a more loose structure, allowing players to communicate freely (like Discord, NGA, and other public channels). The latter has a relatively core figure—such as the manager of a game guild, or a game's well-known streamer.

This presentation will introduce the characteristics, differences and segmentation types of these two game communities, as well as share some targeted and effective management methods so the community can have a positive impact on the game. We will also give examples on how to avoid risks in community management and maintain the good development of the community.


Attendees will learn how to distinguish between decentralized and centralized communities and effectively maintain them through different management ideas, strengthen the connection between players and the game, and increase the players' sense of belonging to the game through the community. It is also important to reduce misconceptions about managing centralized communities.

Intended Audience

This is for anyone interested in the game community, and who want to promote game development through community.