View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Viewer, you can view session and speaker details for the 2024 Game Developers Conference. New sessions are regularly added leading up to GDC, and all dates and times will be announced about 4 weeks before the event. Once live, you will be able to build your schedule with the GDC Mobile App.
Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
Zhengyong Jin (User Research Head, Mattel163 Limited)
Pass Type: All Access Pass, Core Pass - Get your pass now!
Topic: Design
Format: Session
Vault Recording: TBD
Audience Level: All
The presentation discusses the challenges of updating a popular mobile game, Skip-Bo Mobile, to cater to a diverse player base. The speaker shares their research on revising the motivation questionnaire for hard core gamers to better suit casual gamers and findings from a cluster analysis of 12,000 survey responses, identifying six distinct player types and their motivations. They also discuss how this analysis enables them to prioritize the most crucial experience issues and develop new content that appeals to a broad range of players. Through this presentation, attendees gain insights into the importance of catering to diverse player demands, even within seemingly simple casual games.
This presentation provides insights into updating a popular mobile game, Skip-Bo Mobile, to cater to diverse player demands. The speaker shares their research on revising the motivation questionnaire for hard core gamers to suit casual gamers. Attendees will learn about the results of a cluster analysis of 12,000 survey responses, identifying six distinct player types and their motivations. This analysis prioritizes crucial experience issues and guides the development of new content that appeals to a broad range of players.
The talk is aimed at game developers, designers, and researchers focusing on casual games and player motivation, seeking to improve user experience and expand gameplay possibilities.
