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Don't Make My Job Easy: Effectively Pitching to Publishers

August Brown  (Senior Producer, Armor Games Studios)

Location: Room 2001, West Hall

Date: Friday, March 25

Time: 11:30 am - 12:00 pm

Pass Type: All Access Pass, Core Pass, All Access Online Only Pass - Get your pass now!

Topic: Business & Marketing

Format: Session

Viewing Experience: In-Person/Virtual

Vault Recording: Video

Audience Level: Yes

In this session we're going to have an honest conversation about how publishers actually evaluate pitches and how you can adjust yours to give you the best chance of getting a publishing offer. Budgets and vertical slices are incredibly important to include in your pitch, but the reality is that most pitches are dismissed before the scout gets that far. Instead of providing a checklist of items to include, we're going to focus on maximizing your pitch from the top on down to give you the best chances of getting the scout to not only play your demo but also become a champion for your game and advocate on your behalf.


Attendees will walk away with a better understanding of how the typical evaluation process works behind the scenes at an indie publisher. Additionally, they'll be given tools and tactics that they can use to optimize their pitch with this knowledge in mind.

Intended Audience

This talk will be especially helpful for any developer looking to pitch their game to a publisher, although it also applies broadly to pitching for basically any context like funding and co-marketing.