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Early Stage Game Evaluation: Lessons Learned and Best Practices

Jiasheng Hu  (Senior User Experience Researcher, NetEase)

Yongcheng Liu  (UX leader, NetEase)

Location: Room 2001, West Hall

Date: Wednesday, March 23

Time: 3:30 pm - 4:30 pm

Pass Type: All Access Pass, Core Pass, All Access Online Only Pass - Get your pass now!

Topic: Business & Marketing, Production & Team Management

Format: Session

Viewing Experience: In-Person/Virtual

Vault Recording: Video

Audience Level: Yes

We summarize NetEase`s experience and lessons in the past 6 years to inspire developers about the early evaluation of games from a big-picture perspective so that all the audiences can learn about NetEase`s definitions on "early stage" and the key factors used in the process of evaluation. Moreover, we will also share some about how to design schemes and organize evaluation centered on key factors.
In this speech, three evaluation schemes will be introduced, and among the three, we will put emphasis on one of them, which is the "3X10" method, and give some details. The "3X10" method is a very important and effective approach to evaluating the game during the cold startup period, so we will illustrate some specific operations on how to organize the process of evaluation. Those three schemes have been put into practice and applied into many successful games going globally available including 《Naraka: Bladepoint》and 《UNO》.


1. To inspire audiences on early evaluations on games and make them pay attention to that, and get audiences know about NetEase`s definitions and key factors on those.
2. Approaches to organizing effective evaluations at an early stage to evaluate whether your game is a "good idea" or not.
3. Experience and lessons from NetEase on early evaluation at an early stage.

Intended Audience

Designers, Market managers, Investors