Ali Mirsaidi (Partner, Perkins Coie LLP)
Jenna Seiden (VP Business Development, Niantic Labs)
Meeka Bondy (Senior Counsel, Perkins Coie LLP)
Adam Sullivan (General Counsel, Square Enix)
Location: Room 3009, West Hall
Date: Thursday, March 23
Time: 5:30 pm - 6:30 pm
All Access Pass, Core Pass, Summits Pass, Expo Pass, Audio Pass, Independent Games Summit Pass
Business & Marketing, Programming
Vault Recording: Not Recorded
Audience Level: All
This presentation is a primer on the key considerations every game developer should weigh before integrating film, TV or other content into their videogames. The speakers will start by discussing the historical landscape for HOW various types of content have been integrated across mediums and laying out a framework for licensing intellectual property generally. The discussion then focuses on the key legal issues that developers face when developing film, television or videogames using third party IP, including content clearance, ownership, and end user rights. By the end of the presentation, attendees will have gained a deeper understanding of the special considerations unique to licensing content from film, TV, and music companies. Game developers and their representatives learn what rights to ask for and what to watch out for when licensing entertainment content for their videogames.
Game developers and the entertainment industry often don't see eye to eye when it comes to intellectual property rights. Attendees will learn more about the licensing of film, TV and games from different points of view, so they can speak the same language and get a crash course in copyright, trademark and right of publicity.
This presentation is for anyone in the videogame or entertainment industry involved with in-game licensing of movies, TV shows, characters and celebrities-- for the game developer, programmer or publisher as licensee -- or the artist, producer or distributor as licensor.