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Enlist Three Allies to Drive Revenue Growth with Out-of-App Purchases (Presented by Codashop)

Guillaume Noé  (Vice President, Marketing, Codashop)

Location: Room 2000, West Hall

Date: Tuesday, March 22

Time: 2:10 pm - 2:40 pm

Pass Type: All Access Pass, Core Pass, Summits Pass, Expo Plus Pass, Audio Pass, Independent Games Summit Pass - Get your pass now!

Topic: Business & Marketing

Format: Sponsored Session

Viewing Experience: In-Person

Vault Recording: Not Recorded

Audience Level: No


Are you building the next big game or mobile app? Have you considered the benefits of allowing your customers to make seamless payments for game or app currencies outside of traditional app stores? Join Codashop, a leading source for in-game currencies, to learn about harnessing the community-driven power and potential of out-of-app purchases to fuel your game or app marketing strategy. You'll quickly unlock new opportunities, keep more of your hard-earned revenue, and make it easier for players to buy and gift your content.


The standard app model reveals only the tip of the iceberg. Discover how easily you can integrate out-of-app purchases to give your players more choice while propelling your marketing efforts. Explore the possibilities through real-life use cases that examine the power of communities, influencers, gifting, and more.

Intended Audience

Game developers and publishers, app developers and anyone offering in-game or in-app purchases to their players. Previous knowledge not required but may be beneficial.