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Mobile Gaming in APAC - Entering, Growth, Challenges & User Behavior (Presented by Nativex)

Tiffany Ou (General Manager, Americas, Nativex)

Kevin Ford (Marketing Manager, Americas, Nativex)

Jonathan Chan (Business Development Manager, Tencent)

Henry Oh (VP of Operations & Partnerships, Tenjin)

Location: Room 3022, West Hall

Date: Thursday, March 19

Time: 2:00pm - 2:30pm

Pass Type: All Access Pass, Core+Summits Pass, Core Pass, Summits Pass, Expo Plus Pass, Audio Pass, Independent Games Summit Pass, VRDC Add On - Get your pass now!

Topic: Business & Marketing

Format: Sponsored Session

Vault Recording: TBD

Audience Level: All

Learn what makes China such a lucrative mobile games market with the potential for western publishers and advertisers to dramatically grow their user base and monetize through prototypical ad formats. Also, learn the intricate and nuanced process Western publishers and advertisers face when entering this unique market.

Takeaway

Learn what makes China such a lucrative mobile games market with the potential for western publishers and advertisers to dramatically grow their user base and monetize through prototypical ad formats. Also, learn the intricate and nuanced process Western publishers and advertisers face when entering this unique market.