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Equity and Project Investment for Indies to AAA and Everything In Between: Leveraging New Models of Funding in Games

Kelly Wallick  (Partner & Community Builder, 1Up Fund)

Ed Fries  (General Partner, 1Up Fund)

Location: Room 3016, West Hall

Date: Thursday, March 23

Time: 4:00 pm - 5:00 pm

Pass Type: All Access Pass, Core Pass

Topic: Business & Marketing

Format: Lecture

Vault Recording: Video

Audience Level: All

More than ever, equity investment is becoming a viable option for all different size studios—from indie to AAA and everything in between.

In this talk, Ed Fries and Kelly Wallick will talk about what this means for the industry and individual studios, and will share their perspective on the funding options available from their experience as two industry veterans. They hope to provide a basic foundation of how equity investment works and common misconceptions and pitfalls.

The pair will discuss the difference between equity and project financing and the pros and cons of each, as well as cover the latest in the state of the art for equity investing—from terminology to the latest strategies. They will also address some larger industry-wide issues and trends, such as promoting diversity in VC games funding, how everyone can work together to keep the funding ecosystem accessible and available to a variety of studios and projects, as well as vision for the future of investment in the industry.


Attendees will leave with a thorough understanding of how equity investment works, along with common misconceptions and pitfalls. They will also learn the key differences between equity and project financing and the pros and cons of each. This information will help prepare founders to make better informed decisions about what kind of funding is right for them and speak with more context and understanding to potential investors.

Attendees will also leave with an understanding of the importance of making funding and investment available to a diversity of teams, projects, and studio types.

Intended Audience

This is for anyone interested in funding a studio or project, or is curious how investment works in the games space. Anyone interested in founding a new studio or even-long time founders who are curious about expanding their options will benefit.