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Topic: Business & Marketing
Tutorials: Esports Day
Vault Recording: TBD
This joint session presented by Walter Padilla (Director of Esports, Intersport) and Pablo Montero (Partnerships Associate, Twitch) will consist of two 30-minute talks.
Pablo Montero will speak on the internationalization of esports through competitive gaming leagues and content creation, how they foment the growth of a game's player base and diversify the competitive landscape. This will be done by analyzing cases such as 'Overwatch' League, DBFZ World Tour, Play! 'Pokémon' leagues (among others) and discussing pain points that must be tackled to achieve international growth for games, leagues and players all across the globe.
Walter Padilla will provide an in-depth look into the Latin American esports community, touching on tips for helping these players feel included in an international esport, breakdowns on current active circuits in the region and their approach to the market, platform preferences, and strategies for recruiting prominent community figures to engage their local audiences.
Esports leagues (and games in general) can grow their user base beyond local markets by expanding their international efforts and promoting regional growth. More leagues have begun doing so throughout 2018 and this trend looks to grow in 2019 and onward. Offering multilingual broadcasts/restreams, highlighting regional creators, diversifying event locations, having localized payment options for game revenue models, etc., are some of the ways this can be achieved and that will be discussed in the session.
People in the marketing, PR, events and production fields. Tournament organizers, event producers, league administrators, marketing strategists, broadcasters, etc.