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Kurt Melcher (Executive Director, Esports, Intersport)
Location: Room 3002, West Hall
Date: Monday, March 18
Time: 3:00pm - 3:30pm
Pass Type: All Access, GDC Conference + Summits, GDC Summits - Get your pass now!
Topic: Business & Marketing
Tutorials: Esports Day
Vault Recording: Video
Varsity collegiate esports programs have grown at an explosive rate over the past years. Based on demand and growing interest in esports on college campuses across the country, institutions seek direction beyond game rules and schedules to find an appropriate fit. What are the potential advantages and costs associated with traditional university governance inclusion in the collegiate esports ecosystem?
Melcher will present the discoveries of 14 months of research on the collegiate esports membership/landscape. This quantitative and qualitative research resulted in additional exploration focused around the development of educational resources for its membership and a potential infrastructure that would not only bring greater stability and improved organization to what is currently a highly fragmented landscape, but would most importantly create more opportunities for students. This approach requires significant collaboration with not only with leading collegiate esports stakeholders at conferences and universities across the country, but also directly with game publishers to examine a collegiate esports infrastructure that benefits students, existing on-campus gaming communities, and the institutions they represent.
Esports developers, publishers, community organizers, tournament organizers, and anyone interested in learning more about the future direction of collegiate esports.