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Everything I Learned About Community Management I Learned From 'Neopets'

Catherine Litvaitis  (Community & Marketing Manager, Armor Games Studios)

Location: Room 2001, West Hall

Date: Thursday, March 24

Time: 2:00 pm - 2:30 pm

Pass Type: All Access Pass, Core Pass, All Access Online Only Pass - Get your pass now!

Topic: Business & Marketing

Format: Session

Viewing Experience: In-Person/Virtual

Vault Recording: Video

Audience Level: Yes

Community management has coexisted with the rise of the Internet through online forums and web games. In particular, Neopets established itself as a pioneer in the field by integrating its community into every asset of the site—from an in-game guild system to transformative story-driven events and everything in between. In this talk, an experienced community manager will share the secrets to effective community management through the lens of this popular early 2000's virtual pet site and provide insight into how developers can implement these strategies in their own games.


Attendees will walk out with an understanding of effective community management and development strategies as well as ideas for improving their community strategies through the lens of a longstanding web game.

Intended Audience

This talk is intended for community managers interested in learning more about how to supplement their current community strategies with learnings from the early days of the Internet and the games industry. At least some knowledge of CM as a discipline is recommended but not required.