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Evil By Design: Understanding Bias Through Game Creation

Tanjulia Akter  (Software Engineer, Electronic Arts)

Natashia Tjandra  (Research Director, Player and Employee Experience , Electronic Arts)

Faith McGee  (Research Manager, Electronic Arts)

Location: Room 3001, West Hall

Date: Thursday, March 20

Time: 2:30 pm - 3:00 pm

Pass Type: All Access Pass, Core Pass, Summits Pass, Expo Pass, Audio Pass, Indie Games Summit Pass - Get your pass now!

Track: Advocacy

Format: Lecture

Vault Recording: TBD

Audience Level: All

Unlock the intersection of innovation and economic growth by exploring how unconscious cognitive biases shape game development. This session will challenge your perspective, spark creativity, and equip you with actionable strategies to refine your craft, streamline workflows, and expand your market reach.

We’ll dive into the science of bias formation and its impact on design and decision making, providing insights tailored to a technical audience. Through real world examples and practical solutions, we’ll demonstrate how mitigating biases can lead to more effective resource allocation, stronger player engagement, and games that resonate with broader audiences - ultimately driving both creative excellence and business success. Don’t miss this opportunity to elevate your design approach while unlocking new market potential.


Takeaway

In this session, participants learn how to analyze the neuroscience of bias formation in the brain and their impact on narrative creation in game creation. Participants can apply bias prompts such as restraint bias, overconfidence effect, illusion of control, and model bias in AI to design a game narrative into game development and product development.

Intended Audience

No experience is needed, but attendees should come with a basic knowledge of biases in product development or gaming and be prepared to have the most absolute fun during this engaging learning experience. Anyone who would like to learn how to mitigate biases in games is welcome.



Connecting the Global Game Development Community