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F*** Disruptive Ads: How to Monetize Without Losing Your Audience (Presented by Relentlo, Inc.)

Neil Tewari  (CEO, Relentlo)

James Jiao  (CTO, Relentlo)

Location: Room 3022, West Hall

Date: Wednesday, March 23

Time: 2:00 pm - 3:00 pm

Pass Type: All Access Pass, Core Pass, Summits Pass, Expo Plus Pass, Audio Pass, Independent Games Summit Pass - Get your pass now!

Topic: Business & Marketing

Format: Sponsored Session

Viewing Experience: In-Person

Vault Recording: Not Recorded

Audience Level: No

Relentlo Inc.

Striking an equitable balance with in-game advertising has always been a challenge. Gamers are more receptive to advertising that adds value or rewards them and viscerally to disruptive forms of monetization. As brands continue to show increasing interest and investment to engage in-game and the metaverse gains mainstream momentum, this challenge is more topical than ever. So, how can you create a balance between in-game monetization and your creative vision?

Drawing from their experiences as leaders of one of the biggest gaming/advertising startups in the industry right now, Relentlo founders and Berkeley dropouts, Neil Tewari and James Jiao will walk you through the emerging landscape of in-game advertising and discuss how game studios can best monetize their creations without compromising their art.


Attendees will walk away with a deeper understanding of where non-disruptive in-game monetization is heading and how to best capitalize on the rising interest and investment in the digital world.

Intended Audience

This presentation is meant to serve as an introduction and primer to non-disruptive forms of advertising within games, and is ideal for game developers looking to monetize their experiences in new and interesting ways.