View, browse and sort the ever-growing list of sessions by pass type, topic, format and viewing experience. Use the experience filter to view sessions and roundtables that will be available on the virtual GDC event platform. Virtual sessions will be available to watch on-demand through April 1st, 2022 at 5pm PT. All days/times are displayed in Pacific Time.
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Location: Room 3022, West Hall
Date: Wednesday, March 23
Time: 2:00 pm - 3:00 pm
Pass Type: All Access Pass, Core Pass, Summits Pass, Expo Plus Pass, Audio Pass, Independent Games Summit Pass - Get your pass now!
Topic: Business & Marketing
Format: Sponsored Session
Viewing Experience: In-Person
Vault Recording: Not Recorded
Audience Level: No
Striking an equitable balance with in-game advertising has always been a challenge. Gamers are more receptive to advertising that adds value or rewards them and viscerally to disruptive forms of monetization. As brands continue to show increasing interest and investment to engage in-game and the metaverse gains mainstream momentum, this challenge is more topical than ever. So, how can you create a balance between in-game monetization and your creative vision?
Drawing from their experiences as leaders of one of the biggest gaming/advertising startups in the industry right now, Relentlo founders and Berkeley dropouts, Neil Tewari and James Jiao will walk you through the emerging landscape of in-game advertising and discuss how game studios can best monetize their creations without compromising their art.
Attendees will walk away with a deeper understanding of where non-disruptive in-game monetization is heading and how to best capitalize on the rising interest and investment in the digital world.
This presentation is meant to serve as an introduction and primer to non-disruptive forms of advertising within games, and is ideal for game developers looking to monetize their experiences in new and interesting ways.