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Use the GDC 2021 Session Viewer to browse and sort the ever-growing list of sessions by day, time, pass type, topic, and format. All registered attendees will be able to build their personal schedule directly within the event platform, once live early July 2021. All times are listed in Pacific Time.

F2P Ad Placement Takeaways From Analyzing 150 Creatives and 6 Billion Impressions (Presented by Vungle)

Scott Silverman  (SVP, Revenue, Vungle)

Date: Wednesday, July 21

Time: 3:40pm - 4:10pm

Pass Type: All Access Pass, Core Pass, Summits Pass, Expo Pass, Audio Pass, Independent Games Summit Pass

Topic: Business & Marketing

Format: Sponsored Session

Vault Recording: Not Recorded


The age-old question of how to balance monetizing a free-to-play mobile game with ads and maintaining a delightful player experience will be answered once and for all. In this in-depth session, we will answer this question, not with one-off anecdotal evidence, but with quantitative proof, providing data-backed insights from a first-of-its-kind analysis of ad placements in mobile games currently monetizing through the Vungle mobile ad network. We will share findings from an analysis of over 6.3 billion impressions across more than 150 different ad placements from mobile game publishers running on Vungle. We’ll also share real ad placement integration examples from some of the leading mobile game developers.


Attendees will leave this talk with a firm understanding of the ad placements they can integrate into their mobile games today to generate more revenue and, best of all, keep players happy and engaged.

Intended Audience

This talk is intended for anyone working at a mobile game company that’s currently monetizing their games with ads or thinking of doing so in the future, particularly those working in monetization, marketing, and product development.