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Fair Play Summit: Business of Fair Play

Weszt Hart (Head of Player Dynamics, Riot Games)

Location: Room 3007, West Hall

Date: Tuesday, March 17

Time: 1:20pm - 1:50pm

Pass Type: All Access Pass, Core+Summits Pass, Core Pass, Summits Pass, Expo Plus Pass, Expo Pass, Audio Pass, Independent Games Summit Pass - Get your pass now!

Topic: Advocacy

Format: Session

Vault Recording: TBD

Audience Level: All

Getting company buy-in for fair play and Player Dynamics can be challenging. Fortunately, we can leverage many lessons and techniques from UX design, a field with a long history of "selling" itself. Weszt Hart from Riot Games will cover what fair play means for game companies; the history of UX and Player Dynamics at Riot; plus tools, models, and approaches that can help design get a seat at the table. The talk will include concrete examples from a number of UX and gaming companies.


Attendees will leave with language for discussing the business of fair play, a model for evaluating the maturity of Player Dynamics at their company, techniques and tactics for communicating value and getting buy-in, and a simple framework for developing and demonstrating Player Dynamics metrics.

Intended Audience

The primary audience are people with an interest in improving fair play in games and a need to help their company invest and develop expertise in Player Dynamics. Basic understanding of Player Dynamics will be helpful, but not necessary.