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Fair Play Summit: How to Encourage Social and Emotional Learning In-Game in a Data and Research Driven Manner

Alexander Gee  (CEO, Oterlu)

Paulina Olsson  (CEO & Co-founder, Peppy agency)

Jane Skullman  (Executive Producer, Star Stable)

Location: Room 3002, West Hall

Date: Tuesday, March 22

Time: 3:00 pm - 3:30 pm

Pass Type: All Access Pass, Core Pass, Summits Pass, Expo Plus Pass, Expo Pass, Audio Pass, Independent Games Summit Pass - Get your pass now!

Topic: Advocacy

Format: Session

Viewing Experience: In-Person

Vault Recording: Video

Audience Level: No

Learn how to employ specific methods for a data and research driven way to reduce disruptive and unfriendly behaviour in-game. In this talk the presenters walk through a real-life example of how Star Stable Online utilised AI, statistical analysis and research about social and emotional learning to reduce disruptive behaviour on its game platform including it’s game servers & client.

Jane Skullman, Executive Producer from Star Stable Online and Paulina Olsson, Co-Founder and CEO at Peppy Agency will touch on the methodologies and appropriate player-facing messaging you can use to both understand and engage your player base to reinforce positive behaviour.

Alexander Gee, CEO and Founder of Oterlu will describe how you can combine AI and statistical analysis to ensure your messaging gets to the right audience and also measure the effectiveness of your actions.


This session will give attendees practical guidance on how to set up a pilot project to measure the effects of efforts in countering disruptive behavior on their platform. Attendees will learn what practical and ethical considerations need to be made when running this type of project, be inspired on how to develop an appropriate in-game messaging style that resonates with the community, and what benefits such a project can provide.

Intended Audience

This session will benefit individuals who focus on lowering disruptive behaviour in-game. It is appropriate both for non-technical and a technical audience.