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Fair Play Summit: Making a Healthy Social Impact in Commercial Games

Jennifer Estaris (Game Director, Sybo Games)

Pass Type: All Access Pass, Core+Summits Pass, Core Pass, Summits Pass, Expo Plus Pass, Expo Pass, Audio Pass, Independent Games Summit Pass - Get your pass now!

Topic: Advocacy

Format: Session

Vault Recording: TBD

Audience Level: All

This talk is intended to examine social impact initiatives in commercial/mainstream games, which can enable a large number of players to work together toward global solutions. We will share measurable results on business impact as well as the impact on players and includes examples and learnings from several companies. Topics include character diversity, "greenifying" environments, inspiring the community, the UN SDGs, and best practices for incorporating these initiatives in a game as well as in the studio. We will also discuss hidden factors to consider, especially when balancing the brand and community against potentially didactic content. Overall, this talk should inspire you and your community, workplace, etc. to leave a positive footprint.


By surfacing net positive examples of social impact initiatives in a wide range of games, attendees will be inspired to create similar experiences in their own projects. Attendees will also learn the many benefits of inclusion: engagement, revenue, and a community to work together toward solutions like sustainability.

Intended Audience

Anyone interested in incorporating social impact initiatives in their projects, whether commercial or indie, or just hearing a few examples of what games can do to make the world a better, and at least a fair, place.