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Fair Play Summit: Mission Driven Games: Developing a Better World

Karla Reyes  (Product Manager (Niantic) & Head of Business Development (Code Coven), Niantic & Code Coven)

Deborah Mensah-Bonsu  (Founder, DMB Crew)

Jennifer Estaris  (Game Director, Ustwo Games)

Lual Mayen  (CEO & Founder, Junub Games, Lual Mayen Foundation)

Susanna Pollock  (President, Games for Change)

Location: Room 2009, West Hall

Date: Tuesday, March 22

Time: 9:30 am - 10:30 am

Pass Type: All Access Pass, Core Pass, Summits Pass, Expo Plus Pass, Expo Pass, Audio Pass, Independent Games Summit Pass - Get your pass now!

Topic: Advocacy

Format: Session

Viewing Experience: In-Person/Virtual

Vault Recording: Video

Audience Level: Prefer not to say

With nearly 3 billion gamers globally, game developers have a uniquely immense opportunity and responsibility to catalyse positive social impact. The COVID-19 pandemic has accelerated the proliferation and consumption of games and compounded global societal and environmental issues to tackle. How can game developers harness the power of our platform to raise awareness about tough topics in sensitive ways and ultimately ignite change? This panel binds a diverse group of individuals aligned in a shared goal: to build a better world through games. Speakers will examine methods and approaches to achieving this goal at an industry, studio, individual and game level. They will delineate altruism vs. performative care and assess the impact of collaboration with industry partners, NGOs, charities, and international organisations. Furthermore, they will explore the potential of game jams, festivals and other programming as an avenue to galvanise industry professionals and the general public to join social movements and contribute to meaningful and lasting change.


Attendees will leave this session equipped with knowledge and inspiration to implement social impact strategies within their own studios and/or game development practices. They will also gain insight into ongoing industry initiatives they can join as well as prospective collaborators. Be the change you wish to see in the world.

Intended Audience

This panel is open to anyone interested in the intersection of games and social impact on a personal or professional basis. Whether attendees lead CSR at global organisations or are solo devs, there will be practical takeaways that can be applied to many facets of game development and distribution.