GDC 2025 Session Viewer
Farm Merge Valley: How CoolGames Maximized Game-Platform Fit on Discord (Presented by Discord)
Ann-Marie Harbour (Director of Game Development, Discord)
Laurens Rutten (Founder and CEO, CoolGames)
Location: Room 2011, West Hall
Date: Wednesday, March 19
Time: 12:30 pm - 1:30 pm
Pass Type: All Access Pass, Core Pass, Summits Pass, Expo Pass, Audio Pass, Indie Games Summit Pass - Get your pass now!
Track: Business & Marketing
Format: Sponsored Session
Vault Recording: Video
Audience Level: All
Discover how CoolGames successfully launched Farm Merge Valley on Discord Activities, blending the merge-3 puzzle genre with farming simulation to captivate millions of players. This talk explores how the team optimized the game for Discord's inherently social environment, driving daily player engagement and fostering a vibrant community. Learn key strategies behind their adaptation process and how they built a Discord community server that grew to over 250,000 members in record time.
Takeaway
"I've learned proven strategies for launching and scaling games on Discord, including community building, social feature integration, and monetization. I've discovered how to overcome common development challenges and leverage Discord's platform for maximum engagement and success."
Intended Audience
Game developers and studios interested in learning about Farm Merge Valley's successful platform integration and community-driven growth on Discord
