Grace Curtis (PR & Marketing Assistant, Future Friends Games)
Location: Room 2001, West Hall
Date: Thursday, March 23
Time: 3:00 pm - 3:30 pm
All Access Pass, Core Pass
Business & Marketing
Vault Recording: Video
Audience Level: All
Memes! Dancing! Louis Theroux rap remixes! TikTok has become an indispensable part of indie game marketing in the past few years, but it can also be overwhelming. Is it possible to succeed while still being you?
As the resident Gen-Z team member at indie publishing/promotion hybrid Future Friends Games, Grace Curtis has had a front row seat in the TikTok games marketing boom. She's worked on TikTok campaigns for hugely successful games like Vampire Survivors, Omno, and Exo One, racking up thousands of followers and millions of views in the process.
In this bumper talk, she breaks down everything you need to know about TikTok, from the technical questions (how the hell do I share a draft?) to the bigger, more existential concerns (how do I carve out my own space on the platform?). She'll explain how to grab attention, win trust, and convert views into sales—all from the comfort of your smartphone.
This talk will demystify TikTok for newcomers and offer practical, actionable advice for indie creators who are struggling to get traction on the platform.
This is for community managers, promotional advisors, solo devs, and small teams within the indie space. Essentially, it's for anyone who wants to promote a game and doesn't have an abundance of money or time.