GDC is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Viewer, you can view GDC 2023 session details, speakers and share your favorites via social media. You will be able to build your schedule and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Finding Your Voice on TikTok

Grace Curtis  (PR & Marketing Assistant, Future Friends Games)

Pass Type: All Access Pass, Core Pass

Topic: Business & Marketing

Format: Lecture

Vault Recording: TBD

Audience Level: All

Memes! Dancing! Louis Theroux rap remixes! TikTok has become an indispensable part of indie game marketing in the past few years, but it can also be overwhelming. Is it possible to succeed while still being you?

As the resident Gen-Z team member at indie publishing/promotion hybrid Future Friends Games, Grace Curtis has had a front row seat in the TikTok games marketing boom. She's worked on TikTok campaigns for hugely successful games like Vampire Survivors, Omno, and Exo One, racking up thousands of followers and millions of views in the process.

In this bumper talk, she breaks down everything you need to know about TikTok, from the technical questions (how the hell do I share a draft?) to the bigger, more existential concerns (how do I carve out my own space on the platform?). She'll explain how to grab attention, win trust, and convert views into sales—all from the comfort of your smartphone.

Takeaway

This talk will demystify TikTok for newcomers and offer practical, actionable advice for indie creators who are struggling to get traction on the platform.

Intended Audience

This is for community managers, promotional advisors, solo devs, and small teams within the indie space. Essentially, it's for anyone who wants to promote a game and doesn't have an abundance of money or time.