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'Forza' Monthly: Live-Streaming a Franchise

Shay Goldenberg (Producer, Turn 10 Studios / Microsoft)

Pass Type: All Access Pass, Core+Summits Pass, Core Pass - Get your pass now!

Topic: Business & Marketing

Format: Session

Vault Recording: TBD

Audience Level: All

In order to expand upon communications with the Forza racing franchise community, the team developed a monthly-hosted livestream that features topics such as the latest Forza news, monthly game updates, and talks with development team members about their latest projects.

Turn 10 Studios Media Producer Shay Goldenberg discusses the challenges & learnings of the production process, evolution of the show and how it has transformed the way the Forza franchise communicates.

Takeaway

Attendees will walk away with a better understanding of what it takes to develop a rhythm-of-business livestream for a AAA title/franchise, the considerations & challenges involved, and a proven set of guidelines they can apply to their own game/franchise ambitions.

Intended Audience

This presentation is geared toward anyone who is interested in producing or developing content for a livestream that engages & informs their community about their game(s), including Producers, Community Managers, PR and Marketing, and anyone else who communicates with players. Experience with streaming is helpful but not required.