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Andrew Stalbow (CEO and Co-founder, Seriously)
Location: Room 2001, West Hall
Date: Wednesday, March 20
Time: 10:30am - 11:00am
Pass Type: All Access, GDC Conference + Summits, GDC Conference - Get your pass now!
Topic: Business & Marketing
Vault Recording: Video
Audience Level: All
The relationship between brands and audiences has changed. As a result, there’s an opportunity to build a deep, two-way relationship with your fan base. The Seriously team set out to challenge the conventional way entertainment brands are created and distributed by building an entertainment franchise that starts with a mobile game, 'Best Fiends'. Throughout that process, the team prioritized community engagement and enabled the fan base to go deeper into the world. As a result, Seriously has built the foundation of a franchise that its audience feels a special connection with. In this session, Andrew Stalbow, CEO and Co-founder at Seriously, will share the company’s marketing learnings designed to help you think about the different ways to approach community building for your brand.
This session will equip attendees with the tools they need to build more than just a popular game, but a brand that has the potential to last for decades. The audience will learn how prioritizing the relationship with the community can help build a successful and differentiated business model through Seriously’s real-world experiences.
This session is targeted at game marketers, game developers looking to engage their community of players in new ways, game publishers and storytellers.