GDC + VRDC 2019 Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the GDC Mobile App, once live. Sessions do fill up so please arrive early to sessions that you would like to attend. Adding a session to your schedule does not guarantee you a seat.

Fostering an Online Community: A Beginner's Guide to Success

Andrew Stalbow (CEO and Co-founder, Seriously)

Pass Type: All Access, GDC Conference + Summits, GDC Conference - Get your pass now!

Topic: Business & Marketing

Format: Session

Vault Recording: TBD

Audience Level: All

The relationship between brands and audiences has changed. As a result, there’s an opportunity to build a deep, two-way relationship with your fan base. The Seriously team set out to challenge the conventional way entertainment brands are created and distributed by building an entertainment franchise that starts with a mobile game, 'Best Fiends'. Throughout that process, the team prioritized community engagement and enabled the fan base to go deeper into the world. As a result, Seriously has built the foundation of a franchise that its audience feels a special connection with. In this session, Andrew Stalbow, CEO and Co-founder at Seriously, will share the company’s marketing learnings designed to help you think about the different ways to approach community building for your brand.

Takeaway

This session will equip attendees with the tools they need to build more than just a popular game, but a brand that has the potential to last for decades. The audience will learn how prioritizing the relationship with the community can help build a successful and differentiated business model through Seriously’s real-world experiences.

Intended Audience

This session is targeted at game marketers, game developers looking to engage their community of players in new ways, game publishers and storytellers.