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Use the GDC 2021 Session Viewer to browse and sort the ever-growing list of sessions by day, time, pass type, topic, and format. All registered attendees will be able to build their personal schedule directly within the event platform, once live early July 2021. All times are listed in Pacific Time.

Free to Play Summit: Building a 10 Year Game Economy

Ethan Levy  (Executive Producer for Tetris, N3TWORK)

Date: Monday, July 19

Time: 2:00pm - 2:30pm

Pass Type: All Access Pass, Summits Pass

Topic: Free to Play

Format: Session

Vault Recording: Video

Audience Level: N/A: I prefer to present live on-site but I am open to delivering a virtual presentation

Legendary: Game of Heroes has undoubtedly been a LiveOps success story, grossing hundreds of millions of dollars and delighting millions of players around the world. However, as it approaches its fifth anniversary, original Lead Designer Ethan Levy can't help but think of some foundational mistakes made early on in building the game. He highlights these weaknesses as a means of exploring the idea of a 10 year economy for free-to-play games, and gives a clear rubric of the questions to ask oneself when embarking on a new F2P game to ensure that your power economy, currency economy and content pipeline are all architected for a decade or more of success.


Attendees will learn the importance of architecting your F2P economies for a decade or more of player delight, and walk away with a clear framework and rubric to help them build a 10 year game economy.

Intended Audience

This audience is intended for free-to-play developers, particularly product managers, designers and producers, though anyone involved in a F2P product will benefit. The information presented here will be just as applicable for veteran F2P devs as for developers dipping their toes into games as a service for the first time.