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Free-to-Play Summit: F2P Indie Acquisition, Retention, Monetization Tactics (ARM)

Chun-Kai (CK) Wang  (CEO, Kooapps LLC)

Alex Kozachenko  (CEO, HyperBeard)

Anthony Lai  (CEO, TapBlaze)

Location: Room 2016, West Hall

Date: Tuesday, March 21

Time: 10:50 am - 11:50 am

Pass Type: All Access Pass, Summits Pass

Topic: Free-to-Play

Format: Lecture

Vault Recording: Video

Audience Level: All

From industry consolidation to privacy changes, surviving in the mobile F2P space seems impossible as an indie studio. In this talk, CK, Alex and Anthony will share acquisition, retention, and monetization (ARM) tactics that enabled, Adorable Home and Good Pizza, Great Pizza to grow from 0 to 100 million+ players. Topics covered include increasing organic traffic, retaining via push notifications and playtests, and monetize via ads and live events.


Attendees will learn from examples with concrete data on app store optimization, push notification campaigns, live event revenue and ad monetization best practices. Attendees will also leave with good understanding and benchmarks on retention, return on ad spend (ROAS), and ads average revenue per DAU (ARPDAU).

Intended Audience

This talk is intended for indie to small-size gaming studio founders and product managers at all levels.