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Free-to-Play Summit: From Identity to Innovation: The Keys to Creation on 'Roblox'

Matthew Curtis  ( Vice President of Developer Relations, Roblox)

Bjorn Book-Larsson  (Vice President of Product & Avatar, Roblox)

Janzen Madsen  (Creative Director, Splitting Point Studios)

Matthew Hufton  (Technical Director, Splitting Point Studios)

Mary Rukavina  (Creative Director, Sonar Studios)

Location: Room 3005, West Hall

Date: Tuesday, March 22

Time: 9:30 am - 10:30 am

Pass Type: All Access Pass, Summits Pass - Get your pass now!

Topic: Free-to-Play

Format: Session

Viewing Experience: In-Person

Vault Recording: Video

Audience Level: No

With promises of the metaverse making headlines around the world and consumer spending on video gaming in the U.S. crossing $28.92B in the first half of 2021, defining where you fit in this rapidly evolving landscape is more important now than ever before. In this two-part session, Roblox VP of Product Bjorn Book-Larsson will present on the next generation of Avatar technology on Roblox. He will explore what the future of our digital identities looks like and the latest technologies built to enhance experiences and monetization. Next, Roblox VP of Developer Relations Matthew Curtis will welcome three developers from top studios on Roblox, Splitting Point Studios, and Sonar Studios to discuss some of the most timely elements game developers and brands, who are looking to make their mark in the metaverse, must consider when building an experience on a global, virtual platform like Roblox. This includes the importance of self-identity in the metaverse, why aging up is a crucial consideration, the latest technologies built to enhance experiences and monetization, as well as first-hand perspectives on technology, strategy, and creativity.


Attendees will learn important elements of building businesses on Roblox, dive into technologies that make experiences stand out, and explore the value of identity, autonomy, and creativity in the metaverse. They'll hear tips from creative successful developers, as well as technology and community leaders from Roblox and its creator community.

Intended Audience

This session is intended to arm developers and brands with the information they need to build a successful and creative Roblox experience and excite technology enthusiasts with enthralling success stories and insights from the global platform.