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Use the GDC 2021 Session Viewer to browse and sort the ever-growing list of sessions by day, time, pass type, topic, and format. All registered attendees will be able to build their personal schedule directly within the event platform, once live early July 2021. All times are listed in Pacific Time.

Free to Play Summit: Hill Climb Racing: A Decade-long Road to 1 Billion Installs

Daniel Rantala  (Business Development Director, Fingersoft Ltd)

Date: Tuesday, July 20

Time: 8:30am - 9:30am

Pass Type: All Access Pass, Summits Pass

Topic: Free to Play

Format: Session

Vault Recording: Video

Audience Level: N/A: I prefer to present live on-site but I am open to delivering a virtual presentation

Originally launched in 2012, Hill Climb Racing has become a classic mobile title which to date has gathered over 1.1 billion downloads and over 50 million euros in net revenue.

In this talk, Fingersoft's Business Development Director Daniel Rantala goes through the history of Hill Climb Racing, and how Fingersoft managed to grow it into an evergreen game title. Rantala also talks about Hill Climb Racing 2 — a sequel to the original game — and how Fingersoft created the sequel while maintaining the original game. Almost ten years of live game history has teached a lot, and Rantala reflects on those learnings for the first time in this keynote.


This presentation will cover the full spectrum of developing a game to building it into a sustainable, constantly updated service. Rantala goes through analytics, market history, KPIs, community building, and overall keeping a game live for ten years.

Intended Audience

This topic will provide useful insights primarily for game developers, but publishers and investors are also sure to learn interesting notions on how to build a game to last a decade.