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Pass Type: All Access Pass, Summits Pass
Topic: Free to Play
Vault Recording: TBD
Audience Level: N/A: I prefer to present live on-site but I am open to delivering a virtual presentation
The NetEase ThunderFire UX (Leihuo UX) team helps game UNO! carry out the landing of recommendation strategies in many countries and regions, and provides comprehensive data services. They share how personalized recommendations can be used in areas such as game modes and in-game item purchases to make players feel understood by the game, which could improve players' game experience and payment performance in turn. The talk covers how to use item pack recommendations to deal with different kinds of players, and how A/B testing is used to evaluate the recommendation strategies in UNO!.
Attendees can learn a paradigm of conducting in-game personalized recommendation strategies to improve players' experience and accordingly raise players' retention rate and lifetime value, including behavior analysis to generalize user patterns, primary KPI setting, in-game personalized recommendation strategies for different patterns, and agile A/B testing to evaluate performance.
Any game designers, or people who are interested in recommendation strategies applied in F2P games.