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Use the GDC 2021 Session Viewer to browse and sort the ever-growing list of sessions by day, time, pass type, topic, and format. All registered attendees will be able to build their personal schedule directly within the event platform, once live early July 2021. All times are listed in Pacific Time.

Free to Play Summit: IDFA's Gone Away: Will Free-to-Play be Okay?

Alon Golan  (VP Product, Fyber)

Prajwal Barthur  (inMobi, inMobi)

Matt Brown  (Kongregate, Kongregate)

Maggie Mesa  (Chartboost, Chartboost)

Ethan Levy  (Executive Producer for Tetris, N3TWORK)

Date: Monday, July 19

Time: 9:40am - 10:40am

Pass Type: All Access Pass, Summits Pass

Topic: Free to Play

Format: Session

Vault Recording: Video

With the roll out of iOS 14.5, IDFA - a foundational cornerstone of the mobile game ecosystem - has in large part disappeared from the iOS platform. This has affected game developers who make a large portion of their revenue from in-game advertising, developers and publishers who use performance marketing to profitably grow their audiences, and the advertising networks who match buyers and sellers to fill all those advertising impressions. This panel brings together all of these perspectives to discuss what we've learned so far since the roll out of iOS 14.5, how we are adapting, and what the future of performance marketing and in-game advertising look like as more and more players choose to opt-out of ad personalization and tracking.


This panel of game developers, marketers, monetization and advertising network professionals will share what they've experienced since the big IDFA change rolled out. What are opt-in rates for ad tracking? How have eCPMs changed for game developers? What tools and techniques are we working on to fill IDFA's gap?

Intended Audience

This panel is intended for anyone working in the mobile game ecosystem whose business has been affected by the diminished role of IDFA. Developers, marketers and ad network professionals will all benefit from the insights shared by this panel.