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Free to Play Summit: Lessons Learned in Building the Right Cadence for Post-Launch Content

Richard Vogel (President, BattleCry Studios)

Pass Type: All Access Pass, Core+Summits Pass, Summits Pass - Get your pass now!

Topic: Free to Play

Format: Session

Vault Recording: TBD

Audience Level: Intermediate

This lecture will discuss best practices for developing a healthy rhythm of content post-launch for FTP AAA games for both PC and consoles. This healthy rhythm is called the games' heartbeat. How quickly the team can respond to issues as well as update the game at a good cadence is critical for success. It is one of the key pillars of player engagement. Rich Vogel will discuss best practices developed over the past 20 years for building a strong heartbeat post-launch. He will show the audience what parts of development that have the most impact on the games heartbeat post-launch as well as provide examples of what a good heartbeat looks like for an FTP game. He will discuss how much content is needed at launch and how to build a roadmap that will lead to a healthy rhythm of content post-launch. His goal is to provide attendees with a playbook for properly preparing a team for building a strong heartbeat after launch.


Provide attendees with a playbook for building a healthy rhythm of content after launch that leads to better engagement in their FTP game.

Intended Audience

Anyone who is developing AAA FTP games for PC and console. Building a good heartbeat is a multi-disciplinary problem.