GDC is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

View, browse and sort the ever-growing list of sessions by pass type, topic, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the GDC Mobile App, once live. Sessions do fill up so please arrive early to sessions that you would like to attend. Adding a session to your schedule does not guarantee you a seat.

Free to Play Summit: Lessons Learned in Building the Right Cadence for Post-Launch Content

Richard Vogel (President, BattleCry Studios)

Pass Type: All Access Pass, Core+Summits Pass, Summits Pass - Get your pass now!

Topic: Free to Play

Format: Session

Vault Recording: TBD

Audience Level: Intermediate

This lecture will discuss best practices for developing a healthy rhythm of content post-launch for FTP AAA games for both PC and consoles. This healthy rhythm is called the games' heartbeat. How quickly the team can respond to issues as well as update the game at a good cadence is critical for success. It is one of the key pillars of player engagement. Rich Vogel will discuss best practices developed over the past 20 years for building a strong heartbeat post-launch. He will show the audience what parts of development that have the most impact on the games heartbeat post-launch as well as provide examples of what a good heartbeat looks like for an FTP game. He will discuss how much content is needed at launch and how to build a roadmap that will lead to a healthy rhythm of content post-launch. His goal is to provide attendees with a playbook for properly preparing a team for building a strong heartbeat after launch.

Takeaway

Provide attendees with a playbook for building a healthy rhythm of content after launch that leads to better engagement in their FTP game.

Intended Audience

Anyone who is developing AAA FTP games for PC and console. Building a good heartbeat is a multi-disciplinary problem.