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Free to Play Summit: Mobile Ad Creatives: Your Best Weapon Against High Acquisition Costs

Peter Fodor (Founder & CEO, AppAgent)

Pass Type: All Access Pass, Core+Summits Pass, Summits Pass - Get your pass now!

Topic: Free to Play

Format: Session

Vault Recording: TBD

Audience Level: All

Ad creatives are more critical today than they ever had been. It's not because automated campaigns give mobile marketers more time to focus on them. It's because the algorithms of the major ad networks can pair creatives to microsegments as never before. It's that shift alone that dramatically increases the power of great creatives. Peter Fodor has years of experience producing highly successful mobile ads for companies including Glu Mobile, Pixonic and Small Giant Games. In this in-depth session, he will teach you why the creative brief is crucial. He will discuss why and how you should analyze your competitors' ads before you kick off the ideation process. Also, you'll learn how to design an effective process, what parts of the production you can automate and how to test ads in the wild to identify winning creatives. Expect a ton of examples and an inspiring look behind the scenes of AppAgent's award-winning creative process.


The audience will learn why it's necessary to build a robust ad creatives process in case the business relies on paid user acquisition. Attendees will learn how to produce ads, test them and iterate to maximize the automated campaign management capabilities of Facebook and Google.

Intended Audience

The session is suitable for CMO professionals, Marketing Managers, UA Managers and any other roles who face the growing cost of acquisition in the mobile free to play space. Attendees should understand the principles of performance marketing and advertising on social and video ad networks.