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Use the GDC 2021 Session Viewer to browse and sort the ever-growing list of sessions by day, time, pass type, topic, and format. All registered attendees will be able to build their personal schedule directly within the event platform, once live early July 2021. All times are listed in Pacific Time.

Free to Play Summit: Narrative Breadcrumbs: Guiding the Player Experience with Live Events

Abigail Rindo  (Associate Director of Narrative Design, King)

Date: Tuesday, July 20

Time: 10:50am - 11:20am

Pass Type: All Access Pass, Summits Pass

Topic: Free to Play

Format: Session

Vault Recording: Video

Audience Level: N/A: I prefer to present live on-site but I am open to delivering a virtual presentation

In the world of FTP games, live operations, and specifically live events, are key to a product's ongoing success. In recent years in the casual puzzle market, we've seen a series of successful games leverage narrative in their meta layers. But how do you weave that narrative into a live event? In this talk, King's lead for narrative design in Stockholm will walk you through how narrative can best be woven into an event's design. We’ll look at case studies from Candy Crush Saga and Soda and talk about the key story components these games have used to create emotional engagement and strengthen completion, retention, and gross bookings.


Audience members will leave with a toolkit that will empower them to create engaging live operations events through narrative, along with tips on inspiring teams to enthusiastically embrace narrative in their process.

Intended Audience

Anyone working in FTP live events with an interest in how to leverage IP and story to enhance and ensure event appeal and success.