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Free-to-Play Summit: 'Roblox' Economics: A Fireside Chat with Gamefam CEO Joe Ferencz

Ethan Levy  (Host, Deconstructor of Fun, Founder in Stealth)

Joe Ferencz  (CEO, Gamefam)

Location: Room 2016, West Hall

Date: Tuesday, March 21

Time: 1:20 pm - 1:50 pm

Pass Type: All Access Pass, Summits Pass

Topic: Free-to-Play

Format: Lecture

Vault Recording: Video

Audience Level: All

Roblox is undoubtedly one of the biggest gaming platforms in the world—yet even with over a decade of proven success, it has attracted few professional developers to create content within its garden. Between the age of the typical Roblox player and the oft-derided 24.5% revenue cut for developers, many veteran devs choose to stick with mobile, console or PC.

In this session, Deconstructor of Fun host Ethan Levy interviews Joe Ferencz, CEO of the #1 game developer on the Roblox platform, about his experience running Gamefam. Ethan and Joe discuss what it's like running a massively scaled business, with over 25MM players daily players and 30 live games, on Roblox.

This conversation will share tactics and data to explain the size and scope of the Roblox opportunity, and how it compares to those F2P economies they are familiar with from other platforms.


Attendees will walk away with a data-backed understanding of what a scaled, profitable business looks like within Roblox, and how it compares to the game economies they are experienced with running on mobile and other platforms.

Intended Audience

This is for experienced free-to-play professionals curious about the opportunity on Roblox and similar metaverse platforms, and interested in learning if they can build real businesses on these platforms-within-platforms.