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George Jijiashvili (Principal Analyst, Omdia)
Location: Room 2006, West Hall
Date: Tuesday, March 22
Time: 10:50 am - 11:20 am
Pass Type: All Access Pass, Summits Pass, All Access Online Only Pass - Get your pass now!
Viewing Experience: In-Person/Virtual Livestream
Vault Recording: Video
Audience Level: Yes
Omdia's principal games analyst George Jijiashvili provides insight into the role subscriptions are playing in mobile games, while highlighting its challenges and opportunities. Key topics include:
• Overview of broader industry developments, which are encouraging game makers to shift to subscriptions.
• Examples of how game developers are utilizing subscriptions for providing short-, medium-, and long-term rewards to players to drive engagement and recurring revenues.
• Why cloud gaming will remain inherently tied to games subscription services, and what new opportunities it may bring to mobile games.
• How game makers can harmonize subscriptions with their existing monetization strategies.
Gain the analyst's view into how game subscription services are seeing a resurgence, and how they are set to have a bigger impact on game makers' monetization strategies and players' gaming habits.
This talk is intended for those wishing to understand what different type of subscriptions are currently utilized by game companies, where opportunities lie for game makers and what the challenges are in pursuing this monetization model.