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Free-to-Play Summit: Subscriptions: Challenges and Opportunities

George Jijiashvili  (Principal Analyst, Omdia)

Location: Room 2006, West Hall

Date: Tuesday, March 22

Time: 10:50 am - 11:20 am

Pass Type: All Access Pass, Summits Pass, All Access Online Only Pass - Get your pass now!

Topic: Free-to-Play

Format: Session

Viewing Experience: In-Person/Virtual Livestream

Vault Recording: Video

Audience Level: Yes

Omdia's principal games analyst George Jijiashvili provides insight into the role subscriptions are playing in mobile games, while highlighting its challenges and opportunities. Key topics include:
• Overview of broader industry developments, which are encouraging game makers to shift to subscriptions.
• Examples of how game developers are utilizing subscriptions for providing short-, medium-, and long-term rewards to players to drive engagement and recurring revenues.
• Why cloud gaming will remain inherently tied to games subscription services, and what new opportunities it may bring to mobile games.
• How game makers can harmonize subscriptions with their existing monetization strategies.


Gain the analyst's view into how game subscription services are seeing a resurgence, and how they are set to have a bigger impact on game makers' monetization strategies and players' gaming habits.

Intended Audience

This talk is intended for those wishing to understand what different type of subscriptions are currently utilized by game companies, where opportunities lie for game makers and what the challenges are in pursuing this monetization model.