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Use the GDC 2021 Session Viewer to browse and sort the ever-growing list of sessions by day, time, pass type, topic, and format. All registered attendees will be able to build their personal schedule directly within the event platform, once live early July 2021. All times are listed in Pacific Time.

Free to Play Summit: Supercharging Game Growth: Playtika's Secret Sauce

Amir Yagil  (General Manager Playtika Boost, Playtika)

Date: Tuesday, July 20

Time: 2:40pm - 3:10pm

Pass Type: All Access Pass, Summits Pass

Topic: Free to Play

Format: Session

Vault Recording: Video

Audience Level: I acknowledge GDC 2021 is an all-digital event and commit to participating virtually.

The head of Playtika's Boost Platform Amir Yagil will focus on what it takes to grow a game and operate it at scale. The session will be based on ten years of experience supercharging games, and supporting Playtika to achieve 9 of the top 100 highest grossing mobile games in the US.


Game growth depends on bringing together expertise from across a number of fields, not least data analysis, marketing, and monetization. The session will give detailed and granular insights on how unifying these disciplines can be achieved in practice, with learnings applicable to established franchises and indie startups!

Intended Audience

Anyone working to enhance engagement, growth and monetization for a game title, regardless of the size of your business or studio.