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Free-to-Play Summit: The F2P Game Design Challenge

Steve Meretzky  (Game Design Consultant, Independent)

Abigail Rindo  (Associate Director & Narrative Design, King)

Fawzi Mesmar  (Game Designer, Independent)

Shelby Moledina  (Co-Founder, COO & Game Director, Double Loop Games)

Amanda Schuckman  (Narrative Designer, Double Loop Games)

Location: Room 3016, West Hall

Date: Monday, March 21

Time: 10:50 am - 11:50 am

Pass Type: All Access Pass, Summits Pass, All Access Online Only Pass - Get your pass now!

Topic: Free-to-Play

Format: Session

Viewing Experience: In-Person/Virtual

Vault Recording: Video

Audience Level: Prefer not to say

For many years, the Game Design Challenge was one of the most popular sessions at the GDC. Now, the advisory board of the Free-to-Play Summit is proud to revive this GDC tradition, with a free-to-play focused version of the Challenge. Four free-to-play designers will have been given marching orders, and tasked with designing a game around that given problem. All four will present their idea to the Summit audience, followed by an audience vote. Innovative thinking and lively presentations are in store for all attendees!

The theme of this year's Challenge is "Designing for Minnows". Free-to-play games are almost always tuned to extract most of their revenue from "whales" -- those super-fans of the game who spend the big bucks, while the other 99.9% of the game's players spend little or nothing on it. We've challenged three free-to-play designers to come up with a design for a game that will extract the vast majority of it's revenue not from "whales" but from "minnows"... players who, over their entire lifetime, spend $10 or less.

Come see what our challengers have come up with, and then help vote for the winner!


Prepare to be inspired by three brilliant takes on a tough free-to-play challenge. Learn how the fertile minds of free-to-play designers operate, with lessons that will teach you to innovate on your own games.

Intended Audience

General/All Audiences