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Dmitri Williams (Professor, Annenberg School for Communication)
Jeremy Ballenger (Head of WGBI Analytics, Wargaming.Net)
Location: Room 2016, West Hall
Date: Monday, March 20
Time: 4:40 pm - 5:10 pm
Pass Type: All Access Pass, Summits Pass
Topic: Free-to-Play
Format: Lecture
Vault Recording: Video
Audience Level: All
In 2019, Wargaming opened its data warehouse and survey system to a team of 25 professors, PhD students, and post-docs at USC, who launched 20 projects investigating the player base, its motivations and psychology. It is the largest industry-academic collaboration ever conducted.
This session will share some unusual research findings—especially focused on counter-stereotypical populations. In particular, it will focus on different player age groups, which defy stereotypes, and on influential players among groups of real-world friends. By building social network graphs, using psychographic surveys, and combining it all with in-game data warehouse data, there is an unusually complete picture of each player, as well as their communities.
Attendees will learn how Wargaming's research division has focused on unusual findings and approaches. They will share survey and big data results from a joint academic-industry partnership with USC, including how they did it, what they found, covering player age and their socializing.
This is for developers, live ops, UA, marketing and customer relations teams who want to learn about new approaches, as well as some of the latest insights from the team. There are no prerequisites to attend.