GDC is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Use the GDC 2021 Session Viewer to browse and sort the ever-growing list of sessions by day, time, pass type, topic, and format. All registered attendees will be able to build their personal schedule directly within the event platform, once live early July 2021. All times are listed in Pacific Time.

Free to Play Summit: The Year in Mobile Free-to-Play Games

Steven Meretzky  (Game Design Consultant, Independent)

Dave Rohrl  (Founder & CEO, Mobile Game Doctor, LLC)

Juan Gril  (Founder, Game Tapas)

Date: Monday, July 19

Time: 8:30am - 9:30am

Pass Type: All Access Pass, Summits Pass

Topic: Free to Play

Format: Session

Vault Recording: Video

Audience Level: N/A: I prefer to present live on-site but I am open to delivering a virtual presentation

The free-to-play mobile game market has continued to mature, with games remaining longer on the top-grossing charts, and fewer new genres (or genre-hybrids) appearing, making it harder and harder for new companies and small companies to break into the market. Where are the challenges and the opportunities in F2P mobile today? In their long-running annual analysis, Dave Rohrl, Steve Meretzky, and Juan Gril look at the year in F2P mobile and identify the interesting development and key trends that can help you to compete in this environment.


Attendees will get a good overview of the current state of Free-to-Play game design, both in mobile and beyond. We will look at some of the most important trends of the past year, and make some projections about what to expect going forward.

Intended Audience

All levels of expertise of people working in free-to-play, or considering moving into F2P.