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Free-to-Play Summit: Top Gaming Features and Empowering the People Behind Them

Carol Miu  (Chief Product & Analytics Officer, PeopleFun)

Location: Room 2010, West Hall

Date: Monday, March 21

Time: 3:00 pm - 3:30 pm

Pass Type: All Access Pass, Summits Pass - Get your pass now!

Topic: Free-to-Play

Format: Session

Viewing Experience: In-Person

Vault Recording: Video

Audience Level: Yes

With the mobile games market expected to grow to $170 billion in 2025, gaming studios today face an opportunity and a challenge to innovate like never before. As the industry becomes more competitive, developers and advertisers are being pushed in new ways to design the next great feature and boost product performance.

At the same time, more studios are recognizing that building successful gaming companies – and creating successful games – goes beyond what the player ultimately sees. Before the feature is designed or product is built, it takes having the right team in place to bring it all to life.

In this session, Carol Miu, Chief Product and Analytics Officer at PeopleFun, will explore her studio's top-performing products and features, and how her team's approach to organizational strategy led to these successes. This will include a deep-dive discussion around feature design and the lessons learned along the way.


Attendees will gain practical tips on how to design and test features that result in a strong, positive impact on KPIs – and what organizational strategy best practices can ultimately help get them there.

Intended Audience

The ideal audience for this session is everyone from product managers and designers to data analysts at all levels within gaming companies.