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Use the GDC 2021 Session Viewer to browse and sort the ever-growing list of sessions by day, time, pass type, topic, and format. All registered attendees will be able to build their personal schedule directly within the event platform, once live early July 2021. All times are listed in Pacific Time.

Free to Play Summit: Turning Science into Magic

Carmen Hevia Menéndez  (Associate Design Director, King)

Delphine Sassi  (Head of the Lab, King)

Date: Tuesday, July 20

Time: 2:00pm - 2:30pm

Pass Type: All Access Pass, Summits Pass

Topic: Free to Play

Format: Session

Vault Recording: Video

Audience Level: N/A: I would like to deliver a virtual presentation only

Carmen and Delphine walk you through what it takes to build the best experiences for casual players: how to turn science into magic?
They highlight why they had to change their way of working, stepping into their players' shoes and bridging qualitative and quantitative data to get the best understanding of the problems and opportunity spaces they're working on and to quickly adapt to this fast-paced environment that is the gaming industry.
Over the years and through different projects, they have built powerful tools and frameworks to guide their teams through the challenges; tools and frameworks that leave space for failure, but ensure that we learn from our mistakes and that we move as fast as possible.


The audience will leave the presentation with specific tools and best practices of how to adapt a scientific player centric approach to apply in their teams.

Intended Audience

Game developers from leaders to individual contributors that want to understand their audience better and adapt their development process into a fast-changing environment.